About Us
Founded in 2007, eXtéres Corporation first introduced highly successful search engine optimization strategies, specific to the automotive industry, targeting high volume search phrases used by in market automotive consumers through our automotive specific subsidiary eXtéresAUTO, LLC. Later as dealers became more tuned in to the benefits of effective organic search, we added paid search strategies to supplement our organic search approach. Since the onset, eXtéresAUTO has provided our search services on a "market exclusive" basis which has proven to be very effective while dramatically increasing our dealers "share of voice" in their local search demographic.
In early 2009, eXtéresAUTO launched the first solution in the automotive space to address the management of online consumer reviews. It was very clear early on that online consumer reviews were going to become a space where dealerships would have to become pro-active in order to avoid earning a default negative branding perception on a growing number of review and directory sites. Today, eXtéresAUTO continues to provide dealers with the most effective reputation management solution that does not favor any specific review site, but rather creates a balanced approach to online reviews by getting dealers' customers to write first hand authentic positive reviews on the review sites where dealers need them the most (a target that is constantly moving based on a number of variables). With no specific alliance to any particular review site, eXtéres reputation management is only concerned with what is best for our dealer clients.
eXtéres CEO Richard Winch (right) receives Dealer Satisfaction Award from Jared Hamilton (left) Founder of DrivingSales.com.
eXtéres search and reputation management products have consistently won the highest awards and accolades, as voted by dealers, since the inception of DrivingSales.com, receiving recognition year over year since 2009 and again this year in Las Vegas during the N.A.D.A. Conference.
What Really Matters:
As Recommended by Dealers:
96%
Search
98%
Reputation Management
98%
Internet Training
Vision
Realizing the full potential of the Internet to drive positive search branding while creating new dealership business growth and return on investment for our dealer clients.
Philosophy
Demystifying the digital marketing space for automotive dealers by providing reliable services that consistently deliver a high level of results while maintaining a superior level of customer client care in our business relationships.
Core Values
These core values have grown and sustained our business relationships over the years
Dealer Digital Marketing
We Are Good At
Organic Search Placement (77%)
Paid Search "Share of Voice" (82%)
Low Average CPC ($1.14)
Google+ Star Average (4.7)
Yelp Star Average (4.3)
Dealerrater Star Average (4.8)
Cars.com Star Average (4.7)
At the end of the day it is about delivering performance and a return on investment that sets eXtéresAUTO apart from the clutter. Search metrics that clearly maximize the dealer's benefit for the budget spent and high average star ratings that protect the dealership brand.
Meet The Team
Richard L Winch
Chief Executive Officer, Co-Founder
Richard Winch is the CEO and co-founder of eXtéres Corporation. With over 15 years of marketing experience, he is recognized as an authority on using organic search marketing to drive sales at a fraction of the cost of traditional marketing and Internet referral programs.
A successful entrepreneur, Winch launched eXtéres in 2006 with the goal of identifying business sectors where customized search marketing technology would be beneficial. Under his direction, the company developed search marketing solutions and the breakthrough Search Asset Management (SAM™) technology that gives users complete control over all aspects of their online presence. In 2009 eXtéres introduced its first dedicated technology channel, eXtéresAUTO which serves clients across the U.S. 2012 saw the debut of both eXtéresEDU, an educational training solution for automotive dealership employees, and Consumer Perception Rating™.
Peter Winch
Chief Technology Officer, Co-Founder
A 25-year veteran of the software development industry, Peter Winch is the technical architect behind eXtéres. His revolutionary Search Asset Management (SAM™) platform provides clients with sustainable, organic first page placement on major search engines such as Google and Yahoo. SAM™ also features the breakthrough Online Reputation Management System (ORMS), which is the only technology offering a single application to manage online review and directory websites.
Prior to co-founding eXtéres, Winch held positions at Schulze Manufacturing, working with clients such as CISCO and Sun Microsystems, and the San Francisco Examiner. He holds certifications in software development and computer forensics and has extensive experience in software languages ranging from C/C++, Assembler, PHP, Perl, Javascript and Java.
Careers
Join our team of digital marketing professionals. Our success as a company depends solely on the strength of our team. We work closely with our employees to build an innovative, creative and rewarding work environment. Just as our team members embody our philosophy of superior client care, eXtéres is dedicated to the same level of commitment they provide our clients.
Client Services Manager
Client Services Manager
To properly and accurately set-up new clients within the targeted release timelines, and to provide quality service to assigned clients by responding to their needs in a timely and consistent manner and keeping them informed of the benefits of our products and services in order to facilitate client retention.
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Client Services Administrator
Client Services Administrator
To assist the Client Services department with assigned clerical tasks.
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Web Developer
Web Developer
To design, test and implement innovative and unique web features specific to our core product and services; and to provide day-to-day support and maintenance of the company’s current products and technologies.
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Software Engineer
Software Engineer
To design, test and implement innovative and unique web features specific to our core product and services; and to provide day-to-day support and maintenance of the company’s current products and technologies.
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Clients
We have the privilege of working with some of the most respected brands, dealership groups and dealerships in North America. We value our clients as partners and work collaboratively with them to achieve results they can measure.
What They Say
Award winning products & services since 2009.
As voted by dealership principals, management and employees.
